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Chinese milk tea brands win over young consumers around the world_我的网站

一 |           　　央视网消息：中国人民银行、市场监管总局近日发布公告，明确了人民币可以买卖和不得买卖的具体情形，细化相关监管要求。    (ECNS) -- Chinese modern tea brands such as Mixue Ice Cream & Tea and CHAGEE are rapidly expanding overseas and gaining popularity among young consumers around the world. From Southeast and Central Asia to the Americas, long queues outside Chinese tea shops are becoming an increasingly common sight.    Mixue Ice Cream & Tea now operates more than 4,500 stores across 16 countries. The brand recently opened its first store in São Paulo, Brazil, after entering the U.S. and Mexican markets. In Kyrgyzstan, its affordable ice cream and fresh lemonade have proved particularly popular, with local customers accounting for 95% of sales. Localization has been key to Mixue’s overseas growth. In Cambodia, for example, the company uses locally sourced dragon fruit and passion fruit to cater to local tastes while developing regional supply chains.    Meanwhile, CHAGEE has opened more than 370 stores overseas, including over 220 in Malaysia. The brand incorporates elements of traditional Chinese culture into its modern packaging and store designs, drawing inspiration from traditional embroidery and Chinese opera. Combined with prominent locations in major shopping malls, this distinctive cultural identity has helped Chinese milk tea become an increasingly fashionable choice among young consumers overseas.    (By Intern Lin Qiaochu, Zhang Dongfang)                    。为何要规范人民币买卖?这些监管要求有何考量?      　　人民币是我国的法定货币，也是国家主权与信用的象征。禁止非法买卖人民币，是维护人民币信誉和法定货币严肃性的要求。

二 | 专家表示，之前一些规范人民币买卖的举措施行超20年，已与当前市场实际情况不适应，亟须修改完善。      　　招联首席经济学家董希淼表示，一段时间以来，部分不法商家将流通中的人民币乃至普通纪念币作为炒作标的，通过虚假宣传、囤积炒作同号、连号或特定版别人民币、混淆“纪念币”与“纪念章”等手段误导消费者，不仅扰乱了正常的货币流通秩序，也助长了市场投机风气，损害了收藏者的合法权益。     　　根据公告，现行流通的人民币不得买卖。经中国人民银行公告停止流通的人民币，自停止流通之日起可以买卖;纪念币可以买卖。专家表示，公告细化了监管要求，提高了监管的适配性。     　　公告坚持“疏堵结合、分类施策”原则：      　　一方面，明确禁止现行流通人民币的买卖行为，划定投机炒作、误导销售等违法违规红线，从源头上遏制市场乱象;      　　另一方面，对已停止流通的人民币和法定纪念币，则在规范渠道内允许合法交易，保障公众合理的收藏与钱币文化传播需求。      　　专家提醒，钱币收藏爱好者要认准正规渠道，购买前可查询中国人民银行网站，确认是否为中国人民银行发行的纪念币或是否为已退出流通的人民币。     　　董希淼表示，公众要警惕“稳赚不赔”等虚假宣传;发现非法买卖人民币相关线索，可留存好证据，及时向当地中国人民银行或市场监督管理部门举报;涉嫌诈骗的，应及时向公安机关报案。

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